Label

Label · Credentials 2026

We make brands more human.

Real and emotional intelligence, amplified by artificial intelligence.

Alou

Where it all starts

It all starts with people.

  • What moves them.
  • What they want.
  • What they look for.
  • What they desire.
  • What they feel.

To communicate with people, you first need to understand them.

That's where every brand we build begins: with real insight into the people it wants to reach, and what makes them choose.

Human Brands

Brands of another kind. The human kind.

Brands are part of human life. So we believe they should act like it.

A human brand balances purpose and profit. It understands people, leads with values and acts on what it believes.

Conscious · Purposeful · Empathetic · Influential · Impactful · Relatable ·

Side by side

Your perfect partner.

We work side by side with our clients, not just for them.

Our relationships are built on open conversation, trust and time. We share the challenges, the ideas and the decisions, and we celebrate the results together.

01

One team, start to finish

Strategy, design, content, activation and production under one roof.

02

Always up to speed

We work with the latest tools and software, the moment they make a difference.

03

Focused on your return

Greater efficiency in the process. Greater impact in the results.

The Label difference

Real and emotional intelligence. Amplified by artificial intelligence.

RI

Real intelligence

Strategy, insight and 25 years of experience building brands.

+
EI

Emotional intelligence

Empathy, culture and craft. Ideas people truly feel.

×
AI

Artificial intelligence

The latest tools, put to work for speed, efficiency and return.

People lead. Technology amplifies. That's what makes us different.

Why Label

What you gain with Label.

01

Brands people choose

Genuine connections that build trust, preference and loyalty.

02

Insight that leads

We start with people, so every decision is grounded in what really moves them.

03

One team, start to finish

Strategy, design, content, activation and production under one roof.

04

Efficiency and return

The latest tools speed up the process and amplify the results.

05

A partner, not a supplier

We work side by side with you, not just for you.

How we work

  1. 01

    We study people.

    What they feel, need and believe.

  2. 02

    We analyse trends.

    Cultural, social and technological.

  3. 03

    We understand convictions.

    What a brand truly stands for.

  4. 04

    We create connections.

    Ideas people recognise as their own.

  5. 05

    We generate results.

    Measurable impact, not just beautiful work.

What we do

Everything your brand needs. In one place.

Strategy, design, content, activation and production. All under one roof.

Human + AI

Human idea. AI amplified.

The idea is always ours. AI helps us give it shape from the very first moment, so you see more, sooner, and decide with confidence.

Final work
Idea
⟷
IdeasFinal work

Idea visuals created with AI.

Red Dot Award 2025

Terra Nostra Park · Rebranding

A living identity for a living heritage.

Grupo Bensaude's 250-year-old botanical heritage in the Azores, reimagined as a living ecosystem connecting nature, culture and people.

Brand strategy · Identity · Signage · Brand experience · Merchandising

Red Dot Award 2024

Revigrés · Neo-Chromatism

A new way to think of colour.

An iconic ceramic collection reframed as a new design movement, where colour becomes a statement of purpose, sustainability and creative freedom.

Brand strategy · Identity · Editorial design · Exhibition

Banco Montepio · Rebranding

Reinventing a 175-year-old brand around people.

A historic Portuguese bank reframed with a more human, optimistic and contemporary expression, while preserving the trust built over generations.

Brand strategy · Identity · Verbal identity · Campaigns · Retail

Delta Q · O Expressialista

Turning coffee know-how into a brand idea.

For its 15th anniversary, Delta Q set out to claim its place as the espresso specialist. We gave it a word of its own: Expressialista.

Brand strategy · Positioning · Identity · Packaging · Integrated campaign

Activation & events

Where brands meet people.

Delta Q Remix · NOS AliveA dance floor where the music's intensity was set by the coffee you chose.
RISE · NOS AliveRising balloons that recreate RISE's upside-down extraction.
RISE · Launch eventAn unexpected venue turned into an art exhibition.
Revigrés · Neo-Chromatism ExhibitionA gallery-inspired event to reveal a new aesthetic movement.
Delta Q · NOS AliveAn interactive stand where every capsule played its own beat.

Retail & point of sale

Right where people choose.

HabaneroCampaign and point-of-sale posters.
Delta Hot ChocolateA new visual universe for cafés and restaurants.
Delta Q · PromotionsCampaigns that drive trial and sell-out.
Alou · StoresRetail spaces built around the new brand.
Lusitania · Concept storeA flexible store with coworking and digital solutions.
RISE by Delta Q · DisplayAn in-store display inspired by the upside-down extraction.
Banco Montepio · BranchesThe new identity in every branch.

More work

Work that speaks for itself.

Red Dot 2025FMULRebranding
AlouNew brand · Cape Verde
YoganRepositioning · Packaging
AltriTreeology · Editorial platform
Red Dot 2024RISE by Delta QBrand launch
ISCSPRebranding
N SegurosBranded content
Red Dot 2024Revigrés · CersaieFair stand

Recognition

Recognised by Red Dot.

0

Red Dot Awards
in two years

FMUL2025 · Brand identity
Terra Nostra Park2025 · Brand identity
Revigrés · Neo-Chromatism2024 · Publishing
Revigrés · Cersaie2024 · Fair stand
RISE by Delta Q2024 · Advertising

Clients

Brands that trust us.

Client logos
Client logos

The team

People who understand people.

Strategists, designers, writers and creatives: curious by nature, passionate about what we do and always asking "what if?".

Client Care

Client direction and account management

Brand Strategy

Strategy, insight and positioning

Brand Design

Creative direction, design, industrial design, motion, brand voice and UX/UI

Activation & Experience

Social media, art direction and copywriting

Production & Finishing

Production management and finishing

0years making brands more human

Reel

See us in motion.

A selection of our work, in just over three minutes.

Label

Have a project in mind?

Let's make it human.

Email

label@label.com.pt

Phone

+351 210 109 933

Address

Avenida das Descobertas, nº59, 302
2780-053 Oeiras

Website

www.label.pt

01 / 21