Brand humanisation begins with the awareness of the social and environmental impact of a brand's own existence. It is that human purpose, connected to responsible and active conduct, that defines the relevance of a brand's human and social dimension.
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Purpose
Why the brand exists. Its essence and reason for being, beyond profit. Everything else grows from here.
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Positioning & values
What the brand stands for, the associations it wants to own and the values that guide every decision.
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Personality
How the brand behaves. A character people recognise, relate to and trust.
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Identity
Name, logo, visual and verbal identity. What the brand represents: its core, built to last.
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Touchpoints
Product, communication, people, distribution, process and physical evidence. What the brand is, every day: an extended identity that keeps evolving.
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Social role
The influence of the brand's purpose on society and the environment. Where a brand creates transformation, influence, impact and empowerment.
Click each layer to explore
TransformationInfluenceImpactEmpowerment
Communication · PeopleProductDistribution · ProcessPhysical evidence
Identity
Personality
Values
Purpose
Human Brands · Six qualities
What makes a brand human?
Six qualities we look for, and build, in every brand.
Hover over each one to see the question we ask our clients.
01
Conscious
Aware of its impact on people, society and the planet.
The question
Does your brand know the footprint it leaves?
02
Purposeful
Driven by a reason to exist that goes beyond profit.
The question
Why would people miss your brand if it disappeared?
03
Empathetic
Listens before it speaks, and understands what people feel.
The question
Do you know what your customers really feel?
04
Influential
Inspires people and helps move culture forward.
The question
Which conversations does your brand lead?
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Impactful
Turns its values into actions, and its actions into results.
The question
What has your brand actually changed?
06
Relatable
Speaks like a person, with a voice people recognise.
The question
Would people describe your brand as one of them?
Side by side
Your perfect partner.
We work side by side with our clients, not just for them.
Our relationships are built on open conversation, trust and time. We share the challenges, the ideas and the decisions, and we celebrate the results together.
01
One team, start to finish
Strategy, design, content, activation and production under one roof.
02
Always up to speed
We work with the latest tools and software, the moment they make a difference.
03
Focused on your return
Greater efficiency in the process. Greater impact in the results.
The Label difference
Real and emotional intelligence. Amplified by artificial intelligence.
RI
Real intelligence
Strategy, insight and 25 years of 360º brand management.
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EI
Emotional intelligence
Empathy, culture and craft. Ideas people truly feel.
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AI
Artificial intelligence
The latest tools, put to work for speed, efficiency and return.
People lead. Technology amplifies. That's what makes us different.
Human + AI · Our process
How people and AI work together.
01
Listen
People
Workshops, interviews and brainstorming, with the client as part of the team.
AI
Fast desk research and synthesis of data, reviews and conversations.
02
Understand
People
Insight, strategy and positioning, grounded in what moves people.
AI
Pattern detection across trends, markets and audiences.
03
Imagine
People
The idea: concept, story and creative direction.
AI
Not here. The idea is always ours.
04
Visualise
People
Art direction, curation and selection.
AI
Rapid visual exploration, so you see more routes, sooner.
05
Craft
People
Design, writing, motion and finishing, by hand and eye.
AI
Adaptations, versions and production efficiency.
06
Measure
People
Reading results and deciding what comes next.
AI
Performance monitoring and analytics.
People lead every step. AI amplifies how far, and how fast, the idea can go.
Why Label
What you gain with Label.
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Brands people choose
Genuine connections that build trust, preference and loyalty.
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Insight that leads
We start with people, so every decision is grounded in what really moves them.
0303
One team, start to finish
Strategy, design, content, activation and production under one roof.
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Efficiency and return
The latest tools speed up the process and amplify the results.
Strategy, design, content, activation and production. All under one roof.
Our services
What we do, in detail.
01 · Strategy & identity
Identities with a purpose.
FMULRebranding of the Faculty of Medicine of the University of Lisbon.Terra Nostra ParkA living identity for a botanical heritage.Banco MontepioA 175-year-old bank, reinvented around people.Myriad by SANA HotelsNaming and identity for a hotel like no other.AlouA new brand for Cape Verde.APDCRebranding of the Portuguese Association for the Development of Communications.Universidade Autónoma de LisboaRebranding.
02 · Packaging
Brands you can hold.
Casa Trévidic · HommageThe first wine brand of Casa Trévidic.YoganRepositioning and a new packaging family.Delta Q · ICONIQPackaging and point of sale for the new machine.RISE by Delta QPackaging for a new coffee machine, designed with Starck.AlouProduct packaging for the new brand.QampoA packaging family that tastes of the countryside.
03 · Campaigns & advertising
Ideas people remember.
Delta Q · O ExpressialistaAn integrated campaign for the 15th anniversary.RISE by Delta QLaunch advertising.HabaneroBrand campaign.Terra Nostra ParkOut of home.Bertrand · Father's DayThe best books are right under his nose.Bertrand · ChristmasDiscounts hard to hide, stories to discover.Porto Editora · 70 yearsAn anniversary film.
04 · Digital & content
Stories worth sharing.
N SegurosBranded content and social films.Altri · TreeologyAn editorial platform.RISE by Delta QDigital and social launch.ISCSPWebsite for the new identity.Delta QSocial content.Revigrés · Neo-ChromatismEditorial design.APDC · 30 yearsA commemorative book.
05 · Spaces & experiences
Spaces that tell stories.
Revigrés · CersaieUtopia: a journey through space and tile.CTT · Summer festivalsA stand built for the festival season.Delta Q · Eurovision VillageA 50 m² pavilion in wood, with baristas, terrace and product activation.Johnson's · Baby FairStands for the Baby Fair, 2016 and 2018.CTT · GreenfestA stand in the shape of a tree.APDC · Communications CongressStage and event identity.
05 · Activation & events
Where brands meet people.
Delta Q Remix · NOS AliveA dance floor where the music's intensity was set by the coffee you chose.RISE · NOS AliveRising balloons that recreate RISE's upside-down extraction.RISE · Launch eventAn unexpected venue turned into an art exhibition.Revigrés · Neo-Chromatism ExhibitionA gallery-inspired event to reveal a new aesthetic movement.Delta Q · NOS AliveAn interactive stand where every capsule played its own beat.Jameson · Ginger & LimeBar activations with a "Perfect Match" game.Banco CTT · Momento CapitalEvent identity, stage and materials.
06 · Retail & point of sale
Right where people choose.
HabaneroCampaign and point-of-sale posters.Delta Hot ChocolateA new visual universe for cafés and restaurants.Delta Q · PromotionsCampaigns that drive trial and sell-out.Alou · StoresRetail spaces built around the new brand.Lusitania · Concept storeA flexible store with coworking and digital solutions.RISE by Delta Q · DisplayAn in-store display inspired by the upside-down extraction.Banco Montepio · BranchesThe new identity in every branch.Johnson'sPoint-of-sale displays.JamesonIn-store display.
Selected cases
Work that speaks for itself.
Click any project to see the full case on label.pt.
Casa Trévidic's first wine brand: a tribute to family, heritage and the meeting of two cultures, bringing together Portuguese terroir and French savoir-faire.
Three single-varietal wines, each with its own character, united by a visual language that balances refinement and restraint, tradition and contemporaneity.
Brand strategy · Naming · Identity · Packaging · Art direction · Photography · Editorial
Alou
Delta Q
Casa Trévidic
Alou
Yogan
N Seguros
Altri
